PREPARED BY
Lindsay Jo Crenshaw
Owner of Lindsay Jo Designs
PREPARED FOR
Kady Woods
Owner of The Cub Club Indoor Play & Party Space
Custom Website Proposal for The Cub Club
August 27, 2023
Hi Kady,
Thank you so much for considering Lindsay Jo Designs to create the custom site for The Cub Club Indoor play + Party Space! I am excited to help you bring this amazing cafe + imaginative play space idea together! I know this is going to be a perfect fit for your area and that you’ll be a must-visit spot for local families.
Your new site will help attract your ideal customers, make it easy to purchase memberships, book parties, and garner excitement for your new space. We will gear the site towards your 1st-time-visiting families, with some tools for existing members.
I believe I’m the ideal fit for this project. Not only am I a mom to 2 little ones, I also have experience working with several other businesses in the same field including the imaginative play space in Tampa, Florida – Little Play Place!
I look forward to working with you!
Warmly,
Lindsay
ABOUT LINDSAY
Clients love working with me because:
- You'll receive professional, easygoing, caring, and attentive service from me (Lindsay) during your project
- For over 15 years, I've trained in design, marketing, copywriting, and sales psychology to help your project be as successful as possible
- I aim to find or create solutions that help you stress less and help you make more money in your biz
- As an ongoing commitment to learning, I keep up with digital marketing best practices and tools
"You have been a breath of fresh air! So helpful and extremely patient. I couldn’t be happier with the website and every detail you added. Along with helping me with the tools to maintain the site! It’s been an absolute pleasure."
RECENTLY COMPLETED
Website Projects
Lama Pediatric Therapy
Branding, Website Design, Copywriting, and Custom Icons
Little Play Place
Branding, Custom Icons & Illustration, Website Design, Copywriting & CMS Integration
The Playtime Planner
Branding, Website Design, Custom Icons & Illustration, Copywriting, Online Membership & Online Shop
Spirited Play Labs
Website Design, Copywriting, Custom Icons
YOUR NEW WEBSITE
Project Process + Timeline
I have a timeline below that has us begin pre-work on Wednesday, September 6th and the final site being launched by Monday, October 2nd.
Over the next few weeks, we will work together to create a new website that will attract your ideal customers, make it easy to purchase memberships, book open play and parties, and garner excitement for your new space. We will gear the site towards your 1st-time-visiting families, with some tools for existing members.
I will personally walk you through the best practices of website creation so your investment returns a ton of success!
I am proposing a full VIP design week at $2,650. This includes all of the meetings, strategy, building, and launching of your brand new website. You will have an additional investment of website hosting, which I recommend through SiteGround. Additional premium tools or assets may be required with your approval.
Please review the proposed Important Dates below before approving.
WEBSITE PAGES INCLUDED IN YOUR NEW BUILD:
- Home
- Membership
- Shop at TCC
- Events
- The Play Space (Cafe + Play Areas)
- Cafe Menu
- FAQ
- About Us
- Blog
- Book Open Play
MAIN CALL TO ACTION:
- Book Open Play
PHASE 1
Strategize
8/28/2023-9/20/2023
IMPORTANT STEPS:
- Design Meeting:
- Discussion of ideal website design and creation of style board
- Content Meeting:
- Discussion of current content, proposal of new content, and creation of content document
IMPORTANT DATES:
- 25% Deposit Due to Begin
- Design Meeting 9/7/2023
- Design Whiteboard Due 9/8/2023
- Content Meeting 9/13/2023
- Content Document Due 9/20/2023
PHASE 2
Build
9/22/2023-9/29/2023
IMPORTANT STEPS:
- Site Build
- Build of the header, footer, and home page on Monday
- Other pages of the site will be completed by Friday
- Quality Check will be completed by trusted colleagues
- Final invoice payment due before launch
IMPORTANT DATES:
- Pre-Work Meeting 9/22/2023
- VIP Week Commencing 9/25/2023
- Site Completed on 9/29/2023
PHASE 3
Launch
10/2/2023
IMPORTANT STEPS:
- Site Launch:
- Transferring site to final domain on approval
- Create launch graphics for social media
- 30 days of site maintain after launch (updates or fixes)
IMPORTANT DATES:
- Launch Final Site 10/2/2023
- Training Meeting TBD
- 30 Days of Maintenance
Please note that these timelines rely on you providing the needed information in a timely fashion. I am flexible, and we can work together to create a timeline that works best for you if the need arises. However, I may need to reschedule your project if timelines lapse. Please keep these deadlines in mind before committing to the project.
INVESTMENT
Included in your VIP Design Week Investment of $2,650:
MEETINGS: Design and content meeting(s) over Zoom or in person
STYLES: Design whiteboard and documentation including color codes, fonts, background images, icons, and supporting graphics as needed beforehand
COPY: Content documentation with StoryBrand copywriting assistance for the website
BUILDOUT: 21 hours of website build week-of which will include domain setup, website build and design, stock photo implementation
FILES: Access to all files used on the website for repurposing in social media posts
LAUNCH: Final domain website setup upon approval
POST-LAUNCH: 1 hour of You-Choose Design Work (website alterations, social media graphics, website updates, etc) post-launch
MAINTENANCE: 30 days of website support post-launch
TRAINING: 1 hour of Zoom training with the recorded calls saved as separate videos post-launch
FAQ
Frequently Asked Questions
At this time I am not offering hosting services. However, I am a SiteGround partner. I use and recommend their services! Most of my clients have success with the Managed WordPress GrowBig Plan (affiliate link.)
Aside from my VIP services and your website hosting, most of my clients have no other investments need to make. However, if we have to purchase specialty tools like website plugins, premium fonts, or premium graphics, those may need to be added to the final invoice. I will always get your agreement before this occurs!
We will have at least 2 meetings for your website: 1 for design, and 1 for content and copywriting. You will need to attend those. There will also be a few documents and questionnaires that will help the project along that I will need you to complete.
I may ask you to collect websites, images, colors, and creative assets that you admire so I can get an idea of what you do and don’t like.
You will also be responsible with communicating your needs and wants for the project, as well as all of the information I need to get the project completed. You’re the professional in your industry, so I will need you to provide any important info that will help ensure the project’s success!
I communicate with my clients via email, Zoom, and WhatsApp. I may also use links to Google Drive and Google Docs to help complete our work.
Yep! After professionally designing logos, marketing materials, and websites for over 15 years, I’ve streamlined my tools, tech, and process. I offer fast solutions to business owners just like you, because you don’t have time to email back and forth for weeks and months on a design project.
If needed, you’ll receive up to an hour of minor revisions. I’ll also record a training session to show you how to maintain your new tools, if applicable. You’ll receive 30 days of email support where I’ll answer questions or help troubleshoot any concerns that arise during that time.
Plus, as an existing client, you’ll be able to book additional work with me at an hourly rate as needed.
GET STARTED
Ready for the next step? Let’s get your project booked with a deposit.
I require a 25% deposit to add your project to my calendar, which is $662.50.
When clicking the link below, hit the “Edit amount” total next to the final amount to pay the deposit.
By paying your invoice, you are accepting the Creative Service Agreement, or CSA.